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The Definitive Guide to Healthcare Content Marketing

In this webinar, the teams from Care@Work  (Care.com) and Chiron Health discuss how to create and execute a content marketing strategy in healthcare. A strong content marketing strategy is critical in healthcare. And crafting a strategy is a long game. Your marketing team must invest time and energy in creating effective content to foster engagement and loyalty from your customers.

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Charles LaCalle Charles LaCalle

Watch: Choreographing the Sale

People think that when you memorize a sales pitch, you become less creative. Kiva Kolstein, CRO of AlphaSense, believes the opposite is true. If you’ve retained your pitch or demo, you go in knowing what you want to say about your company or product and you are free to be more present in the moment. Every single interaction with or for a prospect, from research and introductions to discovery and close, has the potential to impact the outcome of a deal. Kiva will take you on a journey from the first touch to executed contract, introducing the concept of choreography at every step.

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Urban Tech Charles LaCalle Urban Tech Charles LaCalle

Podcast: Selling to Property Managers

There are now about 50 million rental homes in the U.S. with 100 million tenants. And this does not even include commercial spaces. The gatekeepers of this huge market are property managers, notoriously busy people who often manage dozens of properties, all with different needs and requirements. Property management still lags behind other industries in terms of innovation, but managers increasingly see tech products as a way to differentiate their spaces and to save money. This webinar is focused on how to sell to property managers.  

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8 Can't-Miss B2G Sales Tips

Cities represent a massive untapped market for startups. But many founders see government sales as a risky strategy. In this webinar, we will demystify the B2G sales process and help startup founders chart a successful strategy for B2G sales. We aim to cover topics such as:

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    Startup Insights Charles LaCalle Startup Insights Charles LaCalle

    The Authoritative Guide to 409A Valuations

    A 409A valuation is a formal report that tells you the value of your company’s common stock. When you give stock options to your employees, you are giving them the option to buy equity in your company in the future at a price (the “strike price”) that is determined today. This post explains when and why you should have a 409A. 

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    Charles LaCalle Charles LaCalle

    One American Firm Is Building Cities of the Future… in China

    On a global scale, more people are moving to cities than ever before. We are now building cities for 3 billion people, a doubling of the urban environment. Sustainable cities are critical for creating a livable future for humanity. For Peter Calthorpe, founder of Calthorpe Associates, the largest problem with existing cities is the issue of sprawl. Read about how his firm is solving this problem for cities.

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    Charles LaCalle Charles LaCalle

    Meet the Architects Who Will Transform Downtown Tampa Bay

    Water Street Tampa will create 3,500 new residential apartment and condominium units; 630 modern hotel rooms; an iconic cultural arts pavilion; 1 million square feet of new retail and cultural spaces; and more than 2 million square feet of office space, including the first two new office towers in downtown Tampa in nearly 25 years. SPP has also donated land to the University of South Florida, which will relocate the Morsani College of Medicine and Health Heart Institute into a new 300,000-square-foot facility in downtown Tampa.

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    Charles LaCalle Charles LaCalle

    Redox Inks Contract with Brigham and Women’s Hospital

    Brigham and Women’s Hospital in Boston announced on Wednesday a multiyear agreement with Redox to use the startup’s tools to connect the Brigham’s electronic health records system with outside software applications. 

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    sales, Marketing Charles LaCalle sales, Marketing Charles LaCalle

    Scaling Your Digital Health Startup

    Dreamit CINO Steve Barsh sits down with two Dreamit Health alums to discuss their startup journeys. Learn how Mindi Knebel of Kaizen Health and Hari Prasad of Yosi took advantage of the Dreamit program to gain customers and build relationships with healthcare enterprise companies. 

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    This Startup Uses Mobile Peer Support as a Solution for Medication Adherence

    More than 50% of Americans are living with at least one chronic condition. Despite effective treatments that would allow patients to live healthy lives and lessen the $100B+ cost burden on the healthcare system, up to 60% of chronic patients fail to adhere to their medication regimes. In fact, up to 125K deaths and at least 10% of hospital admissions annually are the result of non-adherence. This startup seeks to solve that problem.

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    Marketing, HealthTech Charles LaCalle Marketing, HealthTech Charles LaCalle

    Healthcare Sales: Customer Immersions at Dreamit HealthTech

    The Dreamit HealthTech program is unique among healthcare-focused accelerators because of its singular focus on business development and deploying tech solutions from startups into large healthcare organizations. The cornerstone of this effort is the customer immersion program, when startups in our accelerator meet, pitch, and partner with large enterprise health organizations. 

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    Operations Charles LaCalle Operations Charles LaCalle

    What Happens At Dreamit?

    We often get asked questions like... "What happens during a typical week at Dreamit?" "Is it worth it?" "What value can startups gain from joining the program?" In this post, we try to give an in-depth look at various aspects of the program.

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    Blackstone Unit Acquires Cloud Analytics Startup Cloudamize

    Blackstone today announced that it has acquired a majority stake in Philadelphia-based cloud computing analytics and migration automation leader Cloudamize. Cloudamize, an alum of Dreamit Health, will form a new software business unit within Cloudreach,  a company majority owned by Blackstone Tactical Opportunities, and continue to scale its industry-leading cloud analytics platform and independent global partner ecosystem.

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