Since first launching in 2008, Dreamit has received thousands of applications – heck, I’ve personally reviewed thousands of applications in the not quite three years since joining Dreamit. I’ve had the pleasure to read some really excellent applications that crisply and concisely showcased what made that startup shine. And then there were those other applications. 

Some of the construction tech trends we’re watching this year are closely related to tech trends we started watching in 2016 (mobile apps and big data). Others have been percolating for a few years now (thermal imaging and cloud computing), and we expect big advances this year. And others are just plain cool (holographic headsets and construction exoskeletons), and we want to see if they’ll make it into the mainstream this year.

Dreamit CINO Steve Barsh sits down with two Dreamit Health alums to discuss their startup journeys. Learn how Mindi Knebel of Kaizen Health and Hari Prasad of Yosi took advantage of the Dreamit program to gain customers and build relationships with healthcare enterprise companies. 

The Dreamit HealthTech program is unique among healthcare-focused accelerators because of its singular focus on business development and deploying tech solutions from startups into large healthcare organizations. The cornerstone of this effort is the customer immersion program, when startups in our accelerator meet, pitch, and partner with large enterprise health organizations. 

A 2017 study by BrightEdge shows about 51% of all web traffic is generated through organic searches (SEO). However, 10% is generated through paid searches (SEM). So, the smart choice is to leverage both to increase your B2B leads. To drive traffic your way, your B2B company must produce quality content. If not, your page rankings will never increase. Your content needs to be SEO-friendly for it to show up in search engine results. You want to be sure that search engines understand what the content is about, so they can send the right traffic to it.

Before answering the "how" of digital marketing, entrepreneurs should ask who they are marketing to and why this audience might need their product or service. As CEO of Startup Professionals Martin Zwilling points out, digital marketing is "all about selling solutions (not technology) to real customers who have real needs and problems they want to be solved." By identifying who your customers are and how you will solve their problems, you'll be well on your way to marketing success.

Tips on how to approach public relations for startups at the earliest stages. Whether you are announcing a product launch, event, or partnership, these lessons can be applied.