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Fundraising, sales, Startup Insights Elliot Levy Fundraising, sales, Startup Insights Elliot Levy

Cold Emailing Investors and Prospects - How to Become an Email Ninja

Ever wonder why so many of your cold emails to investors and potential customers go unanswered? It’s no surprise, everyone’s inbox is overflowing and most people who get a cold email just ignore it. In this Dose, Steve Barsh, Managing Partner at Dreamit Ventures, shares his pro tips on how to perfectly craft a cold email to investors and prospects.

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Startup Insights Elliot Levy Startup Insights Elliot Levy

How To Pitch Traction To Venture Investors Like A Boss!

Traction is one of the most important elements to nail when pitching investors. The problem is, most startups do a poor job talking about it. In this Dreamit Dose, Managing Partner Steve Barsh highlights pro tips and traction insights across all early stages of the startup lifecycle. From pre-revenue early traction to post-revenue momentum, this Dose will teach you the ins and outs of presenting traction to investors.

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Startup Insights Elliot Levy Startup Insights Elliot Levy

3 Easy Tips for Embracing Uncertainty Mid-Pandemic

Uncertainty and startups go hand in hand. Whether you’re planning micro-pivots to product development or macro-pivots in light of recent market change, you’ll need a well-tuned internal schema to assess uncertainty. In the wake of the pandemic, startups across all stages have been pressed to make swift decisions and adjust plans. Today, more than ever, the relevant question founders should be asking themselves is: what’s my bet?

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Startup Insights Charles LaCalle Startup Insights Charles LaCalle

Market Segmentation Fundamentals: Why Segmentation is Critical to Customer Growth

Market segmentation is a data-driven exercise that founders should engage in at various points after they begin selling to customers. To figure out your market segments, your team should be looking at factors such as market size, growth rate, CAC, win rate for gaining customers, and average LTV. Based on these numbers, you can then determine your sales activities, marketing initiatives and even your product roadmap. In this series, we'll discuss key topics around market segmentation and give you a framework for doing it effectively for your startup. 

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Marketing, Startup Insights Charles LaCalle Marketing, Startup Insights Charles LaCalle

How NOT To Apply To An Accelerator

Since first launching in 2008, Dreamit has received thousands of applications – heck, I’ve personally reviewed thousands of applications in the not quite three years since joining Dreamit. I’ve had the pleasure to read some really excellent applications that crisply and concisely showcased what made that startup shine. And then there were those other applications. 

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Startup Insights Charles LaCalle Startup Insights Charles LaCalle

The Authoritative Guide to 409A Valuations

A 409A valuation is a formal report that tells you the value of your company’s common stock. When you give stock options to your employees, you are giving them the option to buy equity in your company in the future at a price (the “strike price”) that is determined today. This post explains when and why you should have a 409A. 

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Marketing, Startup Insights Charles LaCalle Marketing, Startup Insights Charles LaCalle

Digital Marketing 101: How to Grow Your Startup

Before answering the "how" of digital marketing, entrepreneurs should ask who they are marketing to and why this audience might need their product or service. As CEO of Startup Professionals Martin Zwilling points out, digital marketing is "all about selling solutions (not technology) to real customers who have real needs and problems they want to be solved." By identifying who your customers are and how you will solve their problems, you'll be well on your way to marketing success.

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Startup Insights Charles LaCalle Startup Insights Charles LaCalle

Building The Culture At Your Startup: How to Engage Your Employees

Engagement is a huge problem in the American workforce. In 2015, Gallup found that 50.8% of employees were not engaged and almost 18% were actively disengaged. Big firms experience this problem more acutely than startups, but founders often see the disparity between their level of excitement and their employees as well. Learn how to keep employees engaged by building a community within your startup. 

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Operations, Startup Insights Avi Savar Operations, Startup Insights Avi Savar

How to Find and Work with The Best Startup Advisors

Last week we hosted a panel about the importance of Advisory Boards for startups. Unlike a board of directors, an advisory board is much more informal and commonly utilized on an ad hoc basis by founders when they need help. Advisors make critical introductions, provide essential tactical advice regarding business strategy, fill in knowledge gaps, and signal to the market that your startup is worth engaging with.

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