The Data Revolution in Real Estate
Real estate data is notoriously fragmented, but a new crop of startups, including Cherre, are helping businesses harness disparate data sources and gain a competitive edge. In this episode, Urbantech Managing Director Andrew Ackerman sits with L.D. Salmanson, founder of Cherre, to discuss his startup’s path to becoming a leader in real estate data.
In this Episode:
9:36 Where does data come from, how do you extract it
12:30 What is truth in real estate data?
13:50 How do you sell a complex data product?
16:45 How to think about scaling with enterprise products
22:30 Costs to securing data, compliance issues, cyber insurance, pen testing
28:00 Why you should ignore the venture guy at the real estate firms
30:30 Building trust with corporates and the importance of showing credentials
46:00 Bigger trends in innovation in the real estate market
58:00 How to make initial contact with potential customers? How to market to large firms?
1:01 Tips for fundraising with VCs
