Choosing a ‘Top-Down’ vs. ‘Bottom-Up’ Approach in Edtech Sales

Selling to schools is one of the hardest parts of building an edtech company. It is critical to have a well thought-out, go-to-market strategy in place to demonstrate the value of your edtech product. This means analyzing the classic 4 P’s of Marketing: place, price, product, and promotion. In some industries, these marketing functions can be separated from sales functions. In edtech, that is impossible.